School of Creative
Industries

Umairah Nasruddeen

Umairah Nasruddeen

BA (Hons) Arts Management
2025

With a love for music and the creative arts, Umairah is an aspiring producer and social media content creator, working across diverse sectors including music, film and wellness. She has a special talent for engaging audiences and enhancing brand presence.

Umairah served as the festival programmer for the annual Rock & Indie Festival (2024) at LASALLE College of the Arts, where she successfully curated a lineup of 18 artists, attracting approximately 1,700 attendees over two days. In her current role in social media marketing, Umairah leverages her experience to create captivating social media content and supports PR and communications for event launches.

Prior to LASALLE, Umairah gained hands-on experience as assistant director and producer for the short film Sometimes You Go Places, which was an official selection at the Beijing International Short Film Festival and earned a nomination at the 9th National Youth Film Awards.

Umairah is driven to continue producing meaningful, impactful content in the industry.